Selected Work
Case studies
Click any brand for the full story: the narrative, the work, the videos, the numbers, and the press.
Brand & Go-To-Market Leadership
I build the brands people trust before they buy. From Uber Black to Hims & Hers to Seed.
Selected Work
Click any brand for the full story: the narrative, the work, the videos, the numbers, and the press.
Aggregate impact across the portfolio. Each case study breaks the numbers down by campaign.
Category-defining brands shaped from positioning to launch.
Earned and paid media impressions across national campaigns.
Press features in AdAge, Adweek, Forbes, WWD, CNBC, and more.
Celebrity and athlete partnerships from concept to air.
Capabilities
Senior brand and GTM leadership across the full arc, from the first positioning doc to the spot that airs in the fourth quarter.
Narrative, positioning, architecture, and voice. The foundation every campaign stands on.
National TV, OOH, social, and digital built to move awareness and traffic together.
Celebrity and athlete programs, from the right match to creative that actually performs.
Product launches and earned-media moments that put the brand in the conversation.
The best brands do not shout that they are premium. They behave like it, consistently, until the market agrees.
About
I am a brand and marketing leader who builds premium into the DNA of a company, then proves it in market.
At Uber, I led brand for Uber Black, ran the Predictably Premium campaign, and shaped cause work like the Meals on Wheels partnership. At Hims & Hers, I helped steer the 2020 to 2023 rebrand and the celebrity partnerships that came with it, from Rob Gronkowski to Kristen Bell, plus product launches like the topical finasteride spray and Hard Mints. At Seed Health, I built the brand films and member-testimonial work that defined how the company shows up in the world.
The common thread: positioning that earns trust, and marketing that turns that trust into growth and press.
